Conamedis

Marketing research “The systematic gathering, recording and analyzing data about problems relating to the marketing of goods and services”.

Market research on the other hand, is only a part of marketing research that covers a few of aspects of marketing. It is only the sub function of marketing research ‘some companies use “market research” for describing research into markets the size geographical distribution incomes, and so on. However it fails to cover the idea of research into the effects of marketing efforts on markets, for which the term marketing research is the accurate. Elements of marketing research.

1. Market Research. It covers the aspects regarding size and nature of the market including export markets dividing the consumers in terms, of their age, sex, income (market segmentation), economic aspects of marketing etc.

2. Sales Research. This relates to the problem regional variations in sales fixing sales territories, measurement of the effectiveness of salesman, evaluation of sales methods and incentives, etc.

3. Product Research. This relates to the analysis of strengths and or weakness of existing product testing problems relating to diversification, simplification, trading up and trading down (all product line decisions), etc.

4. Packaging Research. In essence, it is a part of product research. But the recent development in packaging and its contribution in the advertising made it to occupy an independent position. This necessitates a separate study concerning the aspects of package to know its impact and response in the market.

5. Advertising Research. It undertakes a study relating to the preparation of advertisement copy (copy research), media to be used (media research) and measurement of advertising effectiveness.

6. Business Economic Research. Problems relating to input output analysis, forecasting, price and profit analysis, and preparation of break -even charts are the main fields of the research.

7. Export Marketing Research. This research is intended to study the export potentials of the product. In such cases any or all kinds of research mentioned above become necessary.

It’s all over the magazines, frequently featured on television, and even some newspapers are in on the game. Advice on what to wear and what not to wear. The people we surround ourselves with tend to be all too happy to share their thoughts on our outfits. It’s hard to avoid, because the message is everywhere, and if we don’t follow the trend, we’re told we’ve “let ourselves go”.

But does it really matter? After all, the main purpose of clothing is to keep us warm and safe from the environment that surrounds us. Clothes are meant to be functional. Without fur or feathers to keep us comfortable, we rely on different materials to do the job for us. It certainly is nice when clothes look attractive, but no matter how appealing something is, if it doesn’t feel pleasant against the skin and if it is a pain to wear, why should we subject ourselves to it simply because it’s fashion?

One fashion statement has divided women’s opinions for decades – the high heeled shoe. Some women wear them because it’s generally thought that they make legs look good. Some wear them because they make you look taller. Some actually find them comfortable to wear, whilst others can’t manage to walk more than a few steps in them without twisting an ankle. They can cause foot problems, leg and back pain, all in the name of fashion. Is it worth it?

The answer is not as straightforward as it seems. Generally speaking, the older we get, the less we care about what’s in and what’s out. We’ve decided on what we like to wear and what we feel comfortable in, so when we go on a shopping spree, we’re likely to get more of the same or similar. We may get the occasional “fancy” item for special occasions, but if we like our jeans and trainers, that’s what we will return to on a day to day basis.

Like any industry, fashion is about money. The constant change in trends that makes people change the content of their wardrobes throughout the year is designed to keep us spending our cash. If fashion magazines told us that the latest must-have is, in fact, the same must-have as last year, and the year before that, people would only replace that item if it were damaged or if it didn’t fit anymore. To keep customers on their toes, and to keep people in the industry in work, fashion must keep evolving.

That doesn’t mean that we have to follow along. Not unless we want to. There’s no point in purchasing clothes just because they’re trendy if we cannot afford or long to do so. Yes, pretty clothes can help when we want to attract a partner, but unless that partner is part of the fashion industry or someone who follows the latest trends to the dot, they’re unlikely to care all that much.

My advice is to go for what you like, regardless of what the media tell you to wear. If you want to look good, just about anything will work if it’s suitable for your body type and skintone. If you like to dress to impress, go for it. If you like your high heels, go for it (though I wouldn’t wear them all the time – give your feet the break they deserve). If you like your clothes made for comfort, feel free. Don’t let anyone tell you you’ve let yourself go just because you like your hooded tops. They don’t have to wear them.

Everyone should be free to dress how they like. If you like what you wear, it helps you feel confident, and that’s far more attractive than the latest designer dress.

 

If you are looking to sell real estate in Jamaica, you can do so by attending the Real Estate Salesman’s Course #100H that is offered at the University of Technology, Jamaica. After passing the course, you are required to go through a few background checks to ensure you don’t have any skeletons in your closet. The final step is an interview with the Jamaica Real Estate Board to get final approval for you to become a Sales Agent.

Salesman’s Course #100H

This course is four weeks full time at the Faculty of the Built Environment, University of Technology, Jamaica. It offers material that is necessary for you to become an efficient agent in the local market, because what you don’t know can hurt you. You will be trained to handle transactions for Jamaica Properties such as Sales, Rentals and Leases.

Background Checks

The nature of the industry involves huge monetary transactions and in such a field you might find persons of a dishonest nature. In order to protect persons and their assets from thing like fraud, a background check is done on each applicant for a license approval, one of these checks is a police report.

The Interview With The Board

After gathering all the documents from your background check, you should submit these documents and attend an interview with an officer from the real estate board that puts the final stamp of approval on you application to become a sales agent in Jamaica.

Start Selling

After you have passed the exams and checks to practice in Jamaica legally, in most cases you must be employed to a licensed Dealer in Jamaica. There are some exceptions where persons can sell properties without being licensed but you should check the Jamaica real estate Act for the conditions.

 

We are living in a world surrounded by numerous things that are either related to the technology, the latest gadgets or the latest fashion. And Fashion today has made its significance felt in almost all sectors of life. Fashion can be termed into two groups: One group which follows fashion trends and adopts them and the other group who create fashion and style statements for the others to follow them. It can also be extended to another set of people who rarely have anything to do with fashion trends but yet follow their own style to create their own unique personality; adding one more style to the fashion world.

Fashion is not just about cosmetics and make up or the hair-do. It is a sense of creating the charisma of looking good in anything you wear and this magic is created with the right kind of accessories going along with the foot wear and the clothes, making up a pleasant picture to view. Many a times, people who do not afford to buy expensive clothes look their best in their casual wear, just by presenting themselves in that manner of sophistication and creating an aura around them with the confidence of looking good.

There are myriad forms of fashion, and trends keep on changing with the seasons. From the early 60s and 70s to the present millennium, there has been an immense change in the forms, looks and thoughts about fashion trends.

In India, much of fashion has been influenced by the Hindi Film Industry, popularly called Bollywood. The trends that have changed through time can be fairly seen in the movies made during the 60s and 70s and how they have evolved in various forms bringing about a style that can be followed by the general public. People have aped the west from very early times and this was no exception. The clothes made in the 60s and 70s were very much influenced by the western countries and given a traditional touch. The Bell Bottoms, scarves and the hair style was very much prevalent in those days as an icon of style. Later in the 80s and 90s, Fashion world sizzled like never before. There was a craving by the people to look different, stylish and modern and this could be seen in their outlook towards their outfit, new styles of hair, makeup, accessories like purses, earrings, necklaces, matching footwear etc.

People were conscious about each and every new thing that was marketed and they copied the styles from their Bollywood idols. Bollywood started as a platform for theatre artistes and went on to become a commercial entry to the youths and aspirants for a career in the film and fashion industry. This gave the youth of today to emphasize on the fashion world. Art and music have become an inseparable thing of the past and so it is deeply rooted in the present as well with more features and facilities.

Today fashion, art, music, designers, dance etc all have a place in the industry and people can choose to take up anything related to this industry as their profession too. Art and music have long been implemented in the school co-curricular activities and the Higher colleges are now offering various courses for better professionalism in these areas. There are also various acting schools and the small screen i.e., the television has opened up avenues in bringing out the talent in the young minds through numerous platforms of music and dance. This is the innovation of the millennium in creating jobs and work in the fashion industry. The trends that we see are brought about by the fashion houses that have regular seasons to showcase their invention, many of which are popularized in FTV, Zee Trendz and TLC channels. We can also get a glimpse of the stylish outfits through these shows that the models present. Today, Modelling is also one of the platforms for an entry into the world of fashion.

In the yester years, fashion was constrained only to the actors in the film or those that were bold enough to carry themselves in the public that they were considered fashionable. Others just wooed them behind close doors. Slowly when times began changing, we could see the women showing off their styles in the traditional saree with an embroidered blouse and a different neck style. Then we saw the saree being draped in various styles like the Bengali style or the Gujarati style etc. The women were liberating their choice of freedom and it could be seen in their appearances with a high heeled slipper or the handbag she carried or the way she held her saree or the hair and the makeup she wore. All these changes brought about the invention of churidhars and then the salwar kameez and finally the fashion of dresses was out in the open. Women accepted to the fact that there was nothing wrong in looking good and the men of course, loved to see the attractive side of women and fantasized the idea over their spouses.

This change in attitude of the public was very well taken by the fashionistas and a huge market was created to meet the demands of the public. Today fashion creates a new look with distinct style for a particular person and keeps oneself updated with the latest trends seen in the market. This industry is popular for its glamour as well as the mixture of Indian tradition and culture put into the designer wear that the models showcase.

People love to experiment different textures of materials used in the outfits and so the designers give them a wide collection of dresses using all kinds of clothes. There is the traditional Khadi and silk combination that is presently creating waves seen in both men’s and women’s wear. Then we have the embroidery work in zardosi, swarovski studded tops and lehangas and multi stoned work in bridal collection sarees etc. Then the most sought materials like cotton, polyster, chiffon, crush materials used in varied iconoclastic designs and styles.

Always there is a hope for the designers that the youth want a change in the fashion and are glad to keep up the trend with a fusion of Indian and western mix of fashionable wear. Also the youth of today are very practical in their sense of styling for a particular occasion. Be it a party or for a marriage or the casual look, they want the best and they believe in looking the best. And to achieve this, people go one step ahead in ensuring that they have everything in their wardrobe for any kind of occasion.

Apart from the stylish clothes and fashion that is currently popular people want to try something that goes along with their outlook. So the market started towards the very own friend of a woman- The Hand Bag or the Purse. The Fresh look of a purse with magnificent colours and its stylish features like the chain handle or the jazzy zips with numerous pockets in different shapes attracted the public like never before. And with the increasing demand of the prices of branded purses, it became a must for every woman to complete her shopping. So did the other accessories line up by creating a place for themselves in the market. Just a few to quote, the earring and necklaces, the various Belts, hand bracelets and brooch, the stiletto and its wonderful embroidered, party wear slippers along with its brotherly high rugged shoes giving a perfect cowboy look etc.

Fashion has always been a very interesting topic for all women and now the trend has even challenged the men to compete for a more appealing look for a remarkable future in the world of Fashion to make it a full fledged acceptable thing for all genre of people.

Kiriti C Chavadi

Bangalore

 

Who doesn’t like to splurge when they are on vacation? Why would anybody prefer to fit their enjoyment within a budget? Everybody wants to make the most of their vacations, and watching your budget while vacationing does not make for much fun. Just because you are on a budget doesn’t mean you can’t have a little luxury in your life. For many vacationers, the uncertainty of how much a vacation will end up costing leaves them apprehensive about traveling. There are over four hundred all inclusive hotels and resorts spread around the Caribbean which are expressly designed for people who want to be pampered and to enjoy world-class food, drinks, and activities without having to worry about busting their budgets. All inclusive vacations give vacationers the option of making the most of the money they have available – and their popularity, with guests returning year after year, attest to the fact that all inclusive is an ideal choice for most vacationers. You pay one upfront price at the beginning of your vacation; and after that you can forget about money and just enjoy yourself.

There are different types of all inclusive vacation resorts which cater to different types of vacationers. Some are designed for families; others for couples, singles, and even gay people; and each resort has special activities, programs, entertainment, and events which cater to its particular clientele. There are even hedonistic all inclusive beach resorts which offer nude beaches, swimming pools and hot tubs; and even nude marriage ceremonies! Just as there are many different types of all inclusive resorts, the services and activities offered differ from one resort to another. Some all inclusive packages include only the airfare and lodging, whereas others include meals, drinks, entertainment, tours, and transfers. There are other packages which include all meals, drinks, and activities, but not airfare. It is usually cheaper to pick an all inclusive vacation package which includes the airfare instead of spending for airfare separately (unless you have frequent flier miles to use up).

The chief criticism of all inclusive vacations is that most guests never leave the resort since everything is provided right there, for free; so people don’t really interact much with the local people and culture. Of course, all inclusive vacations are not for everyone. If you are the type who likes to get away and poke around on your own – and you are not overly worried about how much money you are spending – then all inclusive isn’t for you. However, most all inclusive resorts offer tours to cultural and scenic attractions in the area, and many devotees of all inclusive take advantage of these opportunities to use their hotels as a base from which to explore the surrounding area, and then return at night to relax in the lap of luxury once more. Since so many people’s travel budgets have been slashed in the past few years, all inclusive vacations are more popular than ever before; all inclusive vacations are the perfect solution for people who want to enjoy themselves to the max within a strict budget.

 

Computer plays an essential role people’s day to day life especially at work place, schools and even in home. Twenty first century has been the age of so many technological advancements aimed for making the lives of people better. Computer helps them become more efficient in their work.

Computer technology in banking:

Technology has made our living easy and comfortable, for instance our banking needs. Previously people need to maintain the important data of their customers manually. But right now, in just one click, they would be able to find all the customers’ data instantly. The customers are able to know about the transactions of their account by logging in to the bank website. Moreover, it is possible to apply for loans through online.

Improvements of computer technology:

Computer technology has improved our life style far better than before. Due to the emergence of internet and technology, the world has shrunk to a global village. Even though the advancement in internet creates new challenges like computer problems and virus threats, the computer technology like antivirus software made easy to overcome these problems.

Computer in food industry:

The automation and computerization in food processing units is facing lots of challenges if they are used nearby water catastrophic effects on any computer system. Most food processing units prefer waterproof computers to protect their computer systems from drenching in the production area.

Computer in medical field:

Hospital is an important organization and computers are used for the management of a hospital. The accounting, payroll and stock system of the hospital have been computerized in recent days. We can maintain the record of different medicines, their distribution and use in different wards etc. using computer. Even the disease can be diagnosed by entering the symptoms of a patient. Moreover, various computerized devices are used in laboratories for different tests of blood etc.

Computer in agriculture:

Nowadays agricultural industry is also making use of the computers. The analysis that was taken some few years before shows that 44% of the farmers in Ohio are using computers for various purposes. In 1991, only 32% of the farmers were making use of it. This shows that there is considerable increase in the farmers who are using computers. As internet becomes the means of communication, most farmers use this technological advancement for transaction processing or for retrieving information. The analysis shows that out of the total farmers who were surveyed, 80% of them are making use of the internet.

Computer in education:

Due to the globalization of education, so many challenges are posed by the new trends. In order to face all these challenges, information technology in the education sector is very important. It is essential that the students become familiar with the concept and use of information technology in order to equip them for future job market. Similarly, the faculty can achieve better quality in teaching methodology. The computer technology has developed in many fields. Its drastic development has created an immense impact in almost all the fields and thus leading to a new era.

 

The colors you use for an advertisement are more important than the actual wording of the ad. The reason for this is the colors (and graphics) capture the consumers attention then causes them to read your ad. According to psychology.about.com, “Psychologists have suggested that color impression can account for 60% of the acceptance or rejection of that product or service.”

Each color has different meanings to different cultures. For advertising purposes, it is extremely important to design your ads in a way that appeals to your target market. Try to choose colors that will compliment the message you are sending to your consumers.

Red

Red is a color that symbolizes action, warmth, power, aggression, excitement, drama, fire, blood, passion, love, danger, anger, and heat. It is a highly visible color that will always attract attention. Red will also stimulate several emotions.

Stop signs have trained us to stop and look when we see red. So it is only natural to want to stop and look at a red billboard.

Studies show that people in casinos gamble more in red rooms than room with any other colors. Red is also a good color for automobiles sales, pet shops, pasta shops, pizzerias, and restaurants.

However, the color red is not recommended for medical companies because it signals bad health, blood, and emergencies. Red is also the color accountants use to show that they have a negative cash flow.

Orange

Orange is a vibrant and fun color. It improves mental clarity, promotes warmth and happiness. Orange also increases the oxygen’s flow to the brain. Contentment, fruitfulness, and wholesomeness are qualities that are also associated with orange.

The color orange can help an expensive product seem more reasonably priced. It is the perfect color for products that appeal to a wide variety of people.

Orange is an appetite stimulant. It is a good color choice for vitamin shops, Mexican restaurants, dance clubs, and products that target Latin and French people.

Yellow

Yellow is a perfect color for sunny, happy, bright, cheerful, playful, easygoing, and optimistic advertisements. Ideal for florists, candy shops, toy stores, amusement parks, and discount stores.

Yellow is the first color the eye processes. It is also the most visible color to the human eye. This is why it grabs attention faster than any other color.

Yellow is also a color of caution. Most yellow road signs are warning drivers of a problem in the road or with the on-coming traffic. This is just another reason why yellow grabs our attention quickly.

Green

Green symbolizes life, nature, environment, youth, money, renewal, hope, and power. It is a color that soothes people, reduces pain, and makes us feel safe.

Since green traffic lights have conditioned us to go forward or to enter places, it makes us feel welcomed. This is a great quality for any product or service.

Yellow-green is not a wise color for food advertisements because it is an appetite depressant.

Light green calms people. That is why most walls in jails, schools, waiting rooms, and hospitals are light green.

Green is a great color for financial advisors, banks, and accountants because it signals money. It is also good for outdoor products because it gives consumers a natural outdoor feeling. The color green can be used for green houses, vegetable stands, landscaping, and farmers because it signals life.

Blue

Blue makes people feel calm, relaxed, tranquil, peaceful, wise, loyal, and trustworthy. It helps people accept themselves and resolve their problems.

The color blue also helps increase productivity.

On the other hand, the color blue can also symbolize sadness, and depression. Since most foods are not blue, the color blue is an appetite suppressant that can help people lose weight!

Blue is definitely the most popular color of both men and women. Several well-known corporations use blue in their logos. It is a great color choice for travel agencies, pool companies, masseurs, doctors offices, pharmacies, medical suppliers, motels, psychologists, and weight loss centers.

Purple

Purple is a sophisticated, creative, luxurious, and wealthy color. It is also associated with royalty. A bluish shade of purple tends to create mystery, while a reddish shade of purple is sensual, and creative. Purple with a red tint will get more attention.

Purple is hard for some people (mainly men) to see. However, it is a great color for artists, elaborate restaurants, clothing stores, book stores, art galleries, night clubs, magicians, photographers, country clubs, golf courses, jewelry stores, beauticians, and fortune tellers.

Brown

Brown symbolizes coffee, lumber, and earth-tone products. It is a reliable, solid, strong, mature, and comfortable color. Brown is now considered a rich and robust color.

The color brown is an excellent color for hardware stores, coffee houses, craft shops, herbal shops, health food stores, male haberdasheries, cabinet shops, western stores, contractors, clock shops, and carpenters.

Black

Black symbolizes power, prestige, elegance, style, reliability, simplicity, and sophistication. The color black is more about attitude than anything else. It is a trendy color that keeps consumers up to date with technology. It is also a very informative color.

Black used to be viewed as the color of death, witches, demons, and evil. However, this perception is declining.

Black is a great color choice for music shops, accountants, lawyers, electronic stores, and tire stores.

White

White symbolizes purity, cleanliness, virtue, innocence, and freshness.

The color white is a great choice for bridal shops, weddings, religious groups, daycare centers, medical facilities, wineries, dentists, catering companies, bakeries, museums, historical sites, bed and bath shops, dry cleaners, and cleaning services.

Please be careful, because white is a color of death and mourning is China, Japan, and other Middle East countries.

Once you have selected the right color(s) for your business, be sure to find out what colors effectively compliment your color choice.

You might be surprised to learn that there are different types of locksmiths around. This is essential especially for those who want a more specialized service. Residential, commercial, automotive and forensics are the types of locksmiths that are accessible although the forensic ones are rare as they usually work with investigative agencies or law enforcement agencies.

Residential

Residential locksmiths are experts when it comes to making the home safe and secure. As most homes have the regular locks installed near window frames, it might compromise the safety of the family. These experts can install a double cylinder lock that needs a key inside for the door to open to give extra security. Aside from this base-knowledge they can also re-key locks as well as have them replaced in such a way that these are not easily tampered. They can also do entry gates, screen doors, sliding as well as emergency services.

Commercial

A commercial locksmith specializes in locks that are manufactured for business purposes. Examples would be installation of panic bars, replacing locks in file cabinets, installation of automatic door closer, safe/vault installation as well as installing a master-key system. Panic bars are especially important as they would provide workers a means to exit the building premises in case of emergencies.

Automotive

Automotive locksmiths are the ones that you go to if you ever need a spare car key or want a replacement when you’ve lost the original car key. These experts can help automotive owners in choosing the right type of car keys that would best suit their needs. Most automotive locksmiths are familiar with transponder car keys and can also do re-programming at a lower price compared to the same service that car dealers offer. Aside from transponders, they can also unlock cars, change or replace ignition locks, provide laser cut keys and even offer lock services for high security vehicles.

Services

In choosing the locksmith that would best suit your need(s), it is important to deal with a company that is licensed and has done background checks on their employees. This is to make sure that the company that you would be transacting with is legal and since some items in the house might be valuable or important documents are inside vaults or safes, one is assured that the person they are dealing with is someone who they can trust. Consider talking with someone who knows a reputable locksmith especially if you’ve just moved in or purchased a new home or office.

Are you an animal lover? Do you communicate with your pet? If you have long time experience of keeping pets then you probably understand their language. We do possess the skills that help us to interact with the animals. This is the reason why we human beings are much different from the other animals. To communicate with animals you can take the help of these tips.

• Start with your own pet- Your pet parrot can give you a good start. The best reason is that you already have a good connection with it and will understand better. Observe the pet keenly about how it behaves. This will give you a good idea about their behavior.

• Wait for their response- Let the pet respond when you say them anything. The response is important so wait for their response and do not continue to talk with them. While they reply their behavior can be analyzed in a better way. Give them the time to understand and apprehend. Of course, you do not expect to talk back. They will respond you in their own way. It can be a word, a whistle or even a gesture.

• Give proper responses- Always reply to your pets call like you do when your friends call you. If you do not pay attention to them they will become inattentive to you. If you are ignoring it this will be the biggest mistake you are making. If you feel that the pet is not responding enough then you have to take them to a pet psychic to restore their ability to speak again.

• Communicate with other animals- The moment you are able to connect with your pet you should give them more time. Always treat them well and with care. Whenever you are alone sit with the pet and take to them. You will enjoy very much when they are around you. At this point of time, you are also prepared to communicate with other kinds of animal.

To conclude it can be said that the more you talk with your pet and observe their response the more you will be learning about them. In this way, you can learn to communicate with other animals. To learn more you can take help from the net where you will find a lot of information about pet psychics, animal talk, and animal communication if you are interested in the subject.

 

Space… The final frontier…

It is also a land loaded with floating metal objects that rotate the planet and beam signals back to our gadgets. One of these floating metal objects is a satellite designed to push radio programming to our receivers. In the United States the only brand on the market is Sirius XM satellite radio.

Satellite radio is filled with hundreds of stations with programming that varies from hit to obscure music; talk programming from conservative views to home design tips to Howard Stern. Essentially it is a medium that offers something for everyone. This is one of the reasons it is becoming a very popular option for satellite radio advertising.

A common misconception about the medium is that it is “commercial free”. While the music stations do remain free of any satellite radio advertising, the talk stations do not. They have several commercial breaks per hour just as any talk show on AM or FM radio would. The shows that offer advertising options are quite diverse and offer advertisers a way to micro-target an audience with a specific interest.

What does satellite radio advertising cost? The answer to that question will vary depending on the station you want to advertise on. Some of the more nich’ formats with a lower audience can fall as low as fifty dollars per commercial, while the top stations such as Howard Stern may cost hundreds of dollars per airing because the reach of a station like this is much greater.

Satellite radio offers smaller and medium-sized companies that do not have a large budget the opportunity to reach a national audience.

This is something new, because the price point to reach a national audience on national TV or a syndicated radio show can be far to cost prohibitive for most small and medium sized businesses. With a starting budget of around 5k, almost any business can have their message broadcast to the nation through satellite radio advertising. The message can also be targeted to a very specific group of people based on the programming that the radio commercial airs on. Programming targets range from pet lovers to cigar enthusiasts to new moms and everything in between.

What was once the work of science fiction, is now a medium that puts another tool in the arsenal of small business when they want to get an effective message out to the masses on a restricted budget.